An often overlooked way of adding some vitality to a site while at the same time enhancing communications with customers is to have a Company News section. More recent news can appear on your Home Page, which could then link to a News Archive for customers who haven't visited the site for awhile.
Features of a Company News section include:
News items could be added, deleted or modified by you from your Web browser, giving you complete control over content at all times.
Brief news captions could appear on your Home Page, with links to more complete pages that would display each news item in its entirety.
News items could be accompanied by images/photos that you provide.
News items could contain links to other sites - for example to the Web sites of other companies who are business partners of yours, or product manufacturers.
