The Home Page should leave your visitors with a positive first impression of your business. It sets the tone and determines whether visitors will invest the time to learn more about your company's products and services.
Four primary purposes of the Home Page are:
Introduce The Customer To Your Company There should be no question what business your company is in. If the customer is confused at the outset, they will leave the site quickly and might never return.
Reinforce Your Company's Brand Or Image The design of your site, manifested initially by the appearance of your Home Page, should be in sync with the types of products or services you sell. If you are selling health care products, don't scare the customer away with garish colors and ineffective graphics. Pretty obvious! But often overlooked.
Establish Your Site's Navigational Approach Site visitors do not want to go on a treasure hunt to find what they are looking for on your site. Navigation is best done in layers, with information segmented in a logical manner. Site navigation should then remain consistent across your entire site.
Begin To Introduce Your Products and Services Don't force potential customers to click click click before they see a product or service offered. Your Home Page is the best place to advertise product specials and announce current or upcoming sales promotion. From there, they can be guided to your full product catalog.
