Contests would typically be highlighted on your Home Page, and would then link to a Contest Entry page. Contests are a creative way of getting potential customers to your site and encouraging repeat visits.
Characteristics of your Online Contests would be as follows:
Contests would generate a leads database by requiring each contest entrant to provide their email address, along with any other information that you feel is relevant.
A product or service purchase may or may not be required; it is your call.
Contest deadlines would be automatically enforced by the Web site.
A Contest Winner's announcement would appear on the Home Page, with a link to a Previous Winners page for prior contests.